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LINDY'S ITALIAN ICE

FROM THE HEART.

FROM THE CART.

Lindy's Homemade Italian Ice, a small-batch Italian ice brand had just undergone a brand refresh to appeal to a younger audience and was looking supplement that refresh with a social media campaign leading into the spring and summer.

Working within the scope of an another agency, we developed and implemented a social media campaign to portray the brand in a more fun, youthful way.

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FROM THE HEART. 

FROM THE CART.

In a competitive segment, within an even more competitive market, Lindy's was looking for a way to differentiate themeselves from their competitors. 

Following their rebrand, Lindy's wanted to relaunch their digital presence, particularly through social media, by appealing to a new, younger demographic.  We development the tagline "From the Heart. From the Cart." as a nod to highlight the history and heritage of the brand, while establishing an emotional medium for this new audience to connect to the brand.

 

 Using strategic style of photography and copywriting, we were able to establish that emotional connection, attracting new fans of the brand, while also acknowedging and nuturing the brand's legacy advocates and consumers. 

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